The 3 Day Rule: 1 Proven Strategy to Identify Highly Profitable CPA Offers

The 3 Day Rule: 1 Proven Strategy to Identify Highly Profitable CPA Offers

Let’s face it.

Not every campaign you start is a winner and profitable offers are getting harder to find.

Or worse.

You may not have the slightest idea on how to figure out if it’s even worth it to continue running your offer and and a low daily campaign budget if you’re just starting out.

But what if I told you there is a strategy that will help you identify profitable campaigns without any experience?

In fact, it’s the exact same strategy I’ve used to to help me make $10,000 a month with Facebook ads and affiliate marketing.

In today’s article you will the 3 Day Rule and how you can use this system to test profitable campaigns.

This method will help you separate your emotional attachment from not getting clicks and stop you from to drawing  assumptions about the results of your campaign.

Let’s Dive In…

The problem is most affiliate marketing beginners don’t know how to scale their ad spend budget beyond $10 -$20 a day. 

The 3 Day Rule eliminates any doubts you may have on whether you have found a campaign that you need to stop, continue to run, or get ready to scale. It gives you a simple system to follow so that’s you know what your next steps should be after reviewing your data.

The beauty of these set of guidelines  is it helps marketers running any type of ads for any vertical, niche, or traffic source, understand how to analyze data correctly to determine which campaigns will be profitable to scale.

In no time, you will become efficient in optimizing conversions during the early stages of campaign for various traffic sources, including:

  • Mobile Advertising
  • Push Notifications
  • Mobile Pops
  • Native Advertising
  • Display Advertising
  • Search Traffic
  • Social Advertising


In this post, I will breakdown how this strategy helps you correctly identify which ads you will be able to scale, the variables that impact your results, and how to increase your profits beyond the 3 Day Rule.. 

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What Is The 3 Day Rule

The 3 Day Rule is a combination of marketing theories and strategies that I have learned during the course of my own CPA marketing success. It’s not a golden rule, where in every case the same thing happens, but it can make a difference in your campaigns.

To understand the 3 Day Rule we must first discuss the core principles regarding supply and demand. In economics, you have to determine how much to price a certain quantity of a desired product.

In your case, the desired product is paid traffic.

If the demand for that product is high, then price will also be high, because keeping up higher quantities will come with higher costs. As a result, this creates a shortage of that product. 

On the flip side, if you have too much quantity of that product, the price is usually lower. The price decreases because there is more supply than there is demand. This results in surplus of the product quantity. 

The point in where supply and demand meet is where the the price and quantity stabilize. This is called equilibrium. That this generally where you always want to be with your paid traffic data and costs.

3 Day Rule Supply and Demand Chart

So how does this all tie into the 3 Day Rule and how will this principle help you make money online?

Instead of price and quantity swap out price and quantity for ad spend and data. 

Think of it like this. 

Price represents the ad spend for your ads. The data you buy is represented by quantity. Your goal is reach equilibrium so that you are not spending too much or too little for data for inaccurate quantities of paid traffic. 

The ultimate goal is to buy traffic at to collect the most amount of accurate data possible at the lowest cost. In return, you should be able to review the minimum information needed to make a data driven decision, or minimum viable data

The minimum viable data you review after completing the 3 Day Rule will help you determine if you needed to stop, scale, or continue running your campaign. 

Why The 3 Day Rule Helps You Achieve Profitability

You need an anchor to keep your emotions at bay when things don’t go as planned with your campaigns. 

Assumptions will hurt your campaign. You can risk getting inaccurate data that you cannot analyze by stopping your campaigns too soon if things are not going as planned.

If you happen to be more optimistic than practical and think that you are supposed to immediately start getting conversions for every campaign that you run, then the 3 Day Rule will bring you back to reality.

As a beginner, with the 3 Day Rule you can test a new offer or vertical on a economical budget as well. This in return will help increase your profit margins as a beginner.

How To Get Started

After you have joined an affiliate network, you will need to select an offer to promote. 

Next, you need to setup a complete campaign that you are ready to drive traffic to for 3 consecutive days. 

If you need step by step training on how to set up your affiliate marketing campaigns, you can click here for access to a complete training.

Setting Up Your Campaigns

1.Start a new campaign with 3 ad sets. Optimize for landing page views and name your campaign. For each ad set, create 3 ads with slightly different variations.2.Set  your campaign at 3X the payout on the ad set level             ( Facebook optimizes at ad level automatically)

For example: If the offer pay out is $1.80, you want to multiply that times 3.

NOTE: In Clickbank, there will sometimes be a product with a re-bill payout. Do not 3X the re-bill payout. Only use the initial payout for the 3 Day Rule. 

Why 3X the Payout

Because it gives you what is called Minimum Viable Data. That is the minimum amount of data needed to make accurate decisions that will solve problems in a business. 


Continue setting up your campaign. Set up your unique targeting, change the name variables of your duplicated ad set, and modify the placement options for your ads.

Launch your campaign and wait for your ads to get approved.

Monitor your ads.

After the 3rd day, review your data. 

When To Stop, Start, or Scale Your Campaigns

You should have a complete overview on the potential of a campaign being profitable within the 3 day period. 

The data that you should monitor closely is your CPC, Link Clicks, and Conversions.

Things like CTR (click through rate), Landing Page CTR, EPC (Earnings per click), and ROI (Return on Investment) are important, but those should be reviewed at a glance until you reach the 3rd day.

As you are monitoring your costs, impressions and CPC, you need to keep track of how many conversions you have received throughout the life cycle of your campaign.

For each ad set, follow these conversion guidelines. If you have:

  • 8 conversions or less you need to stop or kill that campaign
  • 9 conversions  means you should be at break even , keep running the campaign and optimize
  • 10 or more means you should be profitable, it’s time to scale.

Even if you have to stop your campaign, you should still look at the data so that you can  modify certain things for your next campaign.

If you have an offer that is at break even, you should take advantage of performance tools like a link tracker to identify where your opportunities for optimization are.

In addition to your conversion data that fires back from the pixel, you will need to review other things in your campaign, like your ad copy, creatives, or targeting, just to name a few.

The 3 Day Rule Daily Guidelines


Launch The Campaign

In the first 24 hrs there is a chance that you either 

A. wont have enough clicks 

B. have too many clicks and no conversionsYou should only be testing mobile placements in the beginning. Focusing on mobile ads will help you find quality traffic for a cheaper rate.


You want to close with a minimum of 3 conversions on each day going forward. 


Monitor and Observe Your Progress

This is the day where you have to fight to stay patient and not touch your campaigns in Facebook.

There is a possibility that the performance  cannot be saved. Iif you received zero conversions on Day 1 and Day 2, it is highly likely that on Day 3 things will not change.


Analyze The Results

If your campaign reaches only a total of 9 conversions do not change anything and let it run for 3 more days.

Only once you have 10 conversions or more, move on to the next step.

How To Scale The Winning Campaign

There are two general strategies you can use to scale your ads.

  1. Automated Rules
  2. Duplicate

Automated Rules

There is a feature that automates your scaling process. At ad set level, you increase the budget, set specific time frames for changes to be made in your campaign, and set automated percentage of increases.

If you stay below 20% you will not reset the learning phase.  If you set your percentage any higher it will make the pixel to re-optimize the audience.


This is the best strategy to go with. Just duplicate the winning ad sets and increase the ad spend at ad set level. You only need to duplicate the ad once.

Be sure to change the name variables in the duplicate ad sets and ads.

Wait 3 more days and scale the new winners.

Remember: New ad accounts should be scaled slowly. You should increase your budget in small amounts. Start at $10, move on to $20, 50, $150 and so on.

If you a little experience under your belt and have a seasoned account then you can try to do what I do and scale from $10 to $500.

In the video below, I explore on the topic in a little more detail. 

Beyond the 3 Day Rule

Below, you can find a video series I have started a called “Beyond the 3 Day Rule”. 

In each video I will talk about one changing variable that you need to test.

There are multiple variables involved like creatives, copy, angles, placements, pre-landers, etc…that will affect the performance of your campaign.

Sometimes you may not know what to do with the winning ads or how to proceed with ads that break even.

Custom Audiences 

Including and excluding people in your campaign take your targeting to another level.

In this video, I will discuss how to optimize look alike audiences, re-targeting general practices, and how to properly exclude certain users in your audience. 

The Problem:

Do target audiences apply to the 3 Day Rule?

Many ask that question after trying to duplicate the winning campaign and run into an issue with their audiences.

The targeting settings a an exact clone the original ad set, which produces challenges when you are trying to scale. At ad set level, you must change the settings to you want add lookalike audiences, inclusions, and exclusions.

But the problem is you may not know how to tell Facebook who you want to include and exclude in your targeting.  

The Solution:

Modify your audiences and create more specifications for Facebook to use. 

For example:

LLA or Look alike audience– Create a custom audience with the data you gather based on landing page views from an offer than has been pixeled before. You can then tell Facebook to find people with those similarities.

High Payouts

The general payouts for most sweepstakes SOI offers is around $2-$4.

Multiplying by 3 is manageable for a beginner. But the payout variable affects your budget and what to look for.


In this video, I explain how you can apply apply the 3 Day Rule to campaigns with payouts of $100 or more. 

The Problem:

How to approach a higher payout in CPA Marketing. Payouts are usually $1-$55. You could run out of cash, overspend and get conversions, mess up your cash flow. 

The Solution:

Use the same principle as you would on lower payouts, but first figure out how much you want to spend.

Try to convert to a one-time payout per day instead of over a weekly/bi-weekly/monthly arrangement. 

The 3 Day Rule is a straight forward system to follow. As a beginner it can help you focus on testing more campaigns instead of wasting time one that will never be profitable.

If you want to take your affiliate marketing campaigns to the next level then you should join me my affiliate marketing forum, the AFK Forum. You will have access to resources that will help you reach your goals. 

Make sure you don’t skip testing or risking the chance of burning through valuable ad spend on your new campaigns.

 In the long run, you grow apart from the 3 Day Rule as you’r daily budget grows. Make sure you always refer to your data and focus on no being too attached to your campaigns that may not work out. Good luck.  

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